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How many copies did MAFIA: Family's Secret sell?

Estimated copies sold
≈ 843–1k
$2k–$4k after Steam's cut $3k–$7k before Steam's cut
from 34 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid MAFIA: Family's Secret and predicted how it would do from its 8 similar games. Every figure here, including MAFIA: Family's Secret's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 249k–1.5M
best case 2.1M (PAYDAY 3)
Games like MAFIA: Family's Secret

A typical game among these

≈ 249k–1.5M copies

≈ $3.3M–$16.8M after Steam's cut

from ~9k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

7 of the 8 similar games are hits.

Best case: PAYDAY 3 at ≈ 1.6M–2.7M copies, ≈ $13.5M–$36.3M after Steam's cut.

What their first month looked like
About half the games that made it here had over 4k reviews in their first month; the range was 3 to 39k.
The genre you'd be entering
These games
The similar games share Crime (8 of 8) and Open World (5 of 8).
The winners
Winners here lead with Heist + Co-op, priced around $30.
When they shipped
The similar games span 2011 to 2025, and 1 of the 8 shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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too small to compare
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≈ 3.7M–6.0M
6.3x vs typical
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PAYDAY 3
2023
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≈ 1.6M–2.7M
7.1x vs typical
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≈ 574k–933k
2.5x vs typical
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$29.99
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SimulationCrime

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