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How many copies did Ib sell?

Estimated copies sold
≈ 132k–215k
$473k–$1.3M after Steam's cut $860k–$2.0M before Steam's cut
from 5k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Ib and predicted how it would do from its 8 similar games. Every figure here, including Ib's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2.9M–6.7M
best case 22.0M (Undertale)
Games like Ib

A typical game among these

≈ 2.9M–6.7M copies

≈ $16.7M–$25.8M after Steam's cut

from ~81k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Undertale at ≈ 16.8M–27.2M copies, ≈ $46.0M–$123.8M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Story Rich (5 of 8) and Multiple Endings (3 of 8).
The winners
Winners here lead with Management + Exploration, priced around $20.
When they shipped
The similar games span 2012 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

DAVE THE DIVER
2023
Est. copies
≈ 4.0M–6.6M
2.0x vs typical
SteamSpy 5M–10M
Est. revenue
$22.2M–$59.8M after Steam's cut $40.4M–$91.9M before Steam's cut
$19.99
163k reviews
Overwhelmingly Positive
Pixel GraphicsCasual
Undertale
2015
Est. copies
≈ 16.8M–27.2M
4.3x vs typical
SteamSpy 5M–10M
Est. revenue
$46.0M–$123.8M after Steam's cut $83.7M–$190.4M before Steam's cut
$9.99
343k reviews
Overwhelmingly Positive
Great SoundtrackStory Rich
OneShot
2016
Est. copies
≈ 2.7M–4.4M
SteamSpy 1M–2M
Est. revenue
$7.5M–$20.1M after Steam's cut $13.6M–$30.9M before Steam's cut
$9.99
65k reviews
Overwhelmingly Positive
Story RichPixel Graphics
Celeste
2018
Est. copies
≈ 4.5M–7.4M
1.8x vs typical
SteamSpy 2M–5M
Est. revenue
$24.9M–$67.0M after Steam's cut $45.3M–$103.1M before Steam's cut
$19.99
149k reviews
Overwhelmingly Positive
Papers, Please
2013
Est. copies
≈ 5.1M–8.3M
SteamSpy 2M–5M
Est. revenue
$14.0M–$37.6M after Steam's cut $25.5M–$57.9M before Steam's cut
$9.99
81k reviews
Overwhelmingly Positive
IndiePolitical
OMORI
2020
Est. copies
≈ 2.2M–3.6M
SteamSpy 1M–2M
Est. revenue
$12.1M–$32.6M after Steam's cut $22.0M–$50.1M before Steam's cut
$19.99
89k reviews
Overwhelmingly Positive
Katana ZERO
2019
Est. copies
≈ 2.2M–3.6M
SteamSpy 2M–5M
Est. revenue
$9.0M–$24.3M after Steam's cut $16.4M–$37.4M before Steam's cut
$14.99
76k reviews
Overwhelmingly Positive
Pixel GraphicsAction
To the Moon
2012
Est. copies
≈ 5.5M–8.9M
SteamSpy 2M–5M
Est. revenue
$15.0M–$40.4M after Steam's cut $27.3M–$62.2M before Steam's cut
$9.99
87k reviews
Overwhelmingly Positive
Story RichGreat Soundtrack

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