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How many copies did Alice: Madness Returns sell?

Estimated copies sold
≈ 2.0M–3.2M
$5.4M–$14.5M after Steam's cut $9.8M–$22.3M before Steam's cut
from 31k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Alice: Madness Returns and predicted how it would do from its 8 similar games. Every figure here, including Alice: Madness Returns's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 823k–1.4M
best case 24.1M (DARK SOULS™ III)
Games like Alice: Madness Returns

A typical game among these

≈ 823k–1.4M copies

≈ $8.7M–$11.3M after Steam's cut

from ~22k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

These similar games lean toward the genre's biggest winners; the typical figure comes from its ordinary successes.

No genre covers most of these similar games. The closest is Dark Fantasy (3 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: DARK SOULS™ III at ≈ 18.3M–29.8M copies, ≈ $302.7M–$813.9M after Steam's cut. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share Dark Fantasy (3 of 8) and Female Protagonist (3 of 8).
The winners
Winners here lead with Souls-like + Dark Fantasy, priced around $40. The breakout hits carry Atmospheric + Third Person + Souls-like; a typical game here doesn't.
When they shipped
The similar games span 2015 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

DARK SOULS™ III
2016
Est. copies
≈ 18.3M–29.8M
20x vs typical
SteamSpy 5M–10M
Est. revenue
$302.7M–$813.9M after Steam's cut $550.4M–$1252.2M before Steam's cut
$59.99
441k reviews
Very Positive
Souls-likeDark Fantasy
Hellblade: Senua's Sacrifice
2017
Est. copies
≈ 2.6M–4.3M
3.4x vs typical
SteamSpy 2M–5M
Est. revenue
$21.7M–$58.5M after Steam's cut $39.5M–$90.0M before Steam's cut
$29.99
77k reviews
Very Positive
AtmosphericPsychological
Police Simulator: Patrol Officers
2022
Est. copies
≈ 574k–933k
SteamSpy 1M–2M
Est. revenue
$4.7M–$12.7M after Steam's cut $8.6M–$19.6M before Steam's cut
$29.99
23k reviews
Mostly Positive
SimulationCrime
Dungeons 3
2017
Est. copies
≈ 644k–1.0M
SteamSpy 1M–2M
Est. revenue
$5.3M–$14.3M after Steam's cut $9.7M–$22.0M before Steam's cut
$29.99
19k reviews
Very Positive
StrategyVillain Protagonist
A Plague Tale: Innocence
2019
Est. copies
≈ 2.1M–3.4M
3.3x vs typical
SteamSpy 1M–2M
Est. revenue
$23.1M–$62.1M after Steam's cut $42.0M–$95.6M before Steam's cut
$39.99
73k reviews
Very Positive
Story RichAdventure
DARK SOULS™ II: Scholar of the First Sin
2015
Est. copies
≈ 6.5M–10.5M
6.0x vs typical
SteamSpy 2M–5M
Est. revenue
$71.3M–$191.8M after Steam's cut $129.7M–$295.0M before Steam's cut
$39.99
133k reviews
Very Positive
Souls-likeDark Fantasy
Fran Bow
2015
Est. copies
≈ 1.1M–1.8M
SteamSpy 1M–2M
Est. revenue
$4.6M–$12.5M after Steam's cut $8.4M–$19.2M before Steam's cut
$14.99
23k reviews
Overwhelmingly Positive
Warhammer: End Times - Vermintide
2015
Est. copies
≈ 1.0M–1.7M
SteamSpy 1M–2M
Est. revenue
$8.6M–$23.2M after Steam's cut $15.7M–$35.7M before Steam's cut
$29.99
21k reviews
Mostly Positive
ActionOnline Co-Op

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