How much revenue did Plug & Play make?

$265k–$712k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Plug & Play sell?

Q: How many copies did Plug & Play sell?

241k to 392k copies, based on its 5k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 241k–392k; $265k–$712k after Steam's cut $482k–$1.1M before Steam's cut; from 5k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Plug & Play and predicted how it would do from its 8 similar games. Every figure here, including Plug & Play's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.2M–5.9M

best case 11.3M (Life is Strange - Episode 1)

Games like Plug & Play

A typical game among these

≈ 3.2M–5.9M copies

≈ $20.7M–$26.3M after Steam's cut

from ~54k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Story Rich (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Life is Strange - Episode 1 at ≈ 8.6M–14.0M copies.

The genre you'd be entering

These games: The similar games share Story Rich (4 of 8) and First-Person (3 of 8).
The winners: Winners here lead with Story Rich + Choices Matter.
When they shipped: None of the similar games shipped in the last two years; the newest is from 2016. That says more about which games were found than about the market.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 52 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Life is Strange - Episode 1 2015	Est. copies ≈ 8.6M–14.0M 3.3x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	176k reviews Overwhelmingly Positive	Story RichChoices Matter
To the Moon 2012	Est. copies ≈ 5.5M–8.9M 1.6x vs typical SteamSpy 2M–5M	Est. revenue $15.0M–$40.4M after Steam's cut $27.3M–$62.2M before Steam's cut	$9.99	87k reviews Overwhelmingly Positive	Story RichGreat Soundtrack
Brothers - A Tale of Two Sons 2013	Est. copies ≈ 2.6M–4.2M SteamSpy 1M–2M	Est. revenue $10.8M–$28.9M after Steam's cut $19.6M–$44.5M before Steam's cut	$14.99	41k reviews Very Positive	AdventureAtmospheric
The Room 2014	Est. copies ≈ 1.8M–2.9M SteamSpy 500k–1M	Est. revenue $2.4M–$6.6M after Steam's cut $4.4M–$10.1M before Steam's cut	$4.99	32k reviews Overwhelmingly Positive	PuzzleMystery
Firewatch 2016	Est. copies ≈ 4.2M–6.8M 1.9x vs typical SteamSpy 2M–5M	Est. revenue $22.9M–$61.5M after Steam's cut $41.6M–$94.6M before Steam's cut	$19.99	100k reviews Very Positive	AdventureAtmospheric
The Stanley Parable 2013	Est. copies ≈ 2.9M–4.7M SteamSpy 2M–5M	Est. revenue $11.9M–$32.1M after Steam's cut $21.7M–$49.4M before Steam's cut	$14.99	46k reviews Very Positive	ComedyNarration
SUPERHOT 2016	Est. copies ≈ 1.7M–2.8M SteamSpy 1M–2M	Est. revenue $11.7M–$31.4M after Steam's cut $21.2M–$48.2M before Steam's cut	$24.99	41k reviews Very Positive	ActionFPS
LIMBO 2011	Est. copies ≈ 3.9M–6.4M SteamSpy 2M–5M	Est. revenue $13.5M–$36.3M after Steam's cut $24.5M–$55.8M before Steam's cut	$12.49	62k reviews Very Positive	Puzzle-PlatformerIndie