How many copies did RIFT sell?

736k to 1.2M copies, based on its 12k Steam reviews. This is a labeled estimate from the review count, not exact sales.

How much revenue did RIFT make?

RIFT is free to play, so there is no copy-sales revenue to estimate.

How big is RIFT?

Estimated players who have it: ≈ 736k–1.2M; from 12k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid RIFT and predicted how it would do from its 8 similar games. Every figure here, including RIFT's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.6M–6.6M

best case 9.7M (New World: Aeternum)

Games like RIFT

A typical game among these

≈ 3.6M–6.6M copies

≈ $32.6M–$52.6M after Steam's cut

from ~93k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: New World: Aeternum at ≈ 7.4M–12.0M copies.

The genre you'd be entering

These games: The similar games share MMORPG (8 of 8) and Open World (7 of 8).
The winners: Winners here lead with Open World + MMORPG.
When they shipped: The similar games span 2013 to 2021, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Black Desert 2017	Est. copies ≈ 3.2M–5.3M SteamSpy 5M–10M	Est. revenue $8.9M–$24.0M after Steam's cut $16.2M–$36.9M before Steam's cut	$9.99	94k reviews Mostly Positive	MMORPGMassively Multiplayer
New World: Aeternum 2021	Est. copies ≈ 7.4M–12.0M 3.2x vs typical SteamSpy 50M–100M	Est. revenue Free	Free	297k reviews Mixed	Open WorldMassively Multiplayer
Albion Online 2018	Est. copies ≈ 2.9M–4.6M SteamSpy 2M–5M	Est. revenue Free	Free	94k reviews Mostly Positive	Free to PlayMMORPG
Trove 2015	Est. copies ≈ 4.5M–7.4M SteamSpy 10M–20M	Est. revenue Free	Free	93k reviews Mostly Positive	Free to PlayOpen World
FINAL FANTASY XIV Online 2014	Est. copies ≈ 4.8M–7.8M SteamSpy 2M–5M	Est. revenue $26.4M–$71.0M after Steam's cut $48.0M–$109.3M before Steam's cut	$19.99	86k reviews Very Positive	MMORPGRPG
RuneScape ® 2020	Est. copies ≈ 677k–1.1M SteamSpy 2M–5M	Est. revenue Free	Free	27k reviews Very Positive	Free to PlayMMORPG
The Elder Scrolls® Online 2017	Est. copies ≈ 5.6M–9.0M 1.7x vs typical SteamSpy 5M–10M	Est. revenue $30.6M–$82.2M after Steam's cut $55.6M–$126.5M before Steam's cut	$19.99	162k reviews Very Positive	RPGMMORPG
Neverwinter 2013	Est. copies ≈ 2.5M–4.1M SteamSpy 5M–10M	Est. revenue Free	Free	40k reviews Mostly Positive	Free to PlayMMORPG