How much revenue did Hidden Folks make?

$1.4M–$3.6M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Hidden Folks sell?

Q: How many copies did Hidden Folks sell?

329k to 534k copies, based on its 10k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 329k–534k; $1.4M–$3.6M after Steam's cut $2.5M–$5.6M before Steam's cut; from 10k reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Hidden Folks and predicted how it would do from its 8 similar games. Every figure here, including Hidden Folks's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 292k–540k

best case 1.7M (Machinarium)

Games like Hidden Folks

A typical game among these

≈ 292k–540k copies

≈ $529k–$1.2M after Steam's cut

from ~8k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Machinarium at ≈ 1.3M–2.1M copies, ≈ $7.2M–$19.5M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 920 reviews in their first month; the range was 321 to 1k.

The genre you'd be entering

These games: The similar games share Puzzle (7 of 8) and Point & Click (4 of 8).
The winners: Winners here lead with Puzzle, priced around $17. The breakout hits carry 2D + Logic + Robots; a typical game here doesn't.
When they shipped: The similar games span 2009 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
A Little to the Left 2022	Est. copies ≈ 478k–777k 2.3x vs typical SteamSpy 200k–500k	Est. revenue $2.0M–$5.3M after Steam's cut $3.6M–$8.2M before Steam's cut	$14.99	19k reviews Very Positive	PuzzleRelaxing
Machinarium 2009	Est. copies ≈ 1.3M–2.1M 2.5x vs typical SteamSpy 1M–2M	Est. revenue $7.2M–$19.5M after Steam's cut $13.2M–$30.0M before Steam's cut	$19.99	21k reviews Overwhelmingly Positive	Point & ClickPuzzle
The Tiny Bang Story 2011	Est. copies ≈ 420k–683k SteamSpy 2M–5M	Est. revenue $577k–$1.6M after Steam's cut $1.0M–$2.4M before Steam's cut	$4.99	7k reviews Very Positive	Point & ClickPuzzle
TOEM: A Photo Adventure 2021	Est. copies ≈ 315k–512k SteamSpy 200k–500k	Est. revenue $1.7M–$4.7M after Steam's cut $3.1M–$7.2M before Steam's cut	$19.99	13k reviews Overwhelmingly Positive	CozyWholesome
Minami Lane 2024	Est. copies ≈ 168k–273k SteamSpy 200k–500k	Est. revenue $230k–$619k after Steam's cut $419k–$952k before Steam's cut	$4.99	7k reviews Overwhelmingly Positive	CuteCasual
Behind the Frame: The Finest Scenery 2021	Est. copies ≈ 192k–312k SteamSpy 200k–500k	Est. revenue $685k–$1.8M after Steam's cut $1.2M–$2.8M before Steam's cut	$12.99	8k reviews Very Positive	AtmosphericSingleplayer
Rusty Lake: Roots 2016	Est. copies ≈ 384k–624k SteamSpy 200k–500k	Est. revenue $421k–$1.1M after Steam's cut $766k–$1.7M before Steam's cut	$3.99	9k reviews Overwhelmingly Positive	PuzzlePoint & Click
Rusty Lake Hotel 2016	Est. copies ≈ 443k–719k SteamSpy 500k–1M	Est. revenue $242k–$651k after Steam's cut $441k–$1.0M before Steam's cut	$1.99	11k reviews Overwhelmingly Positive	PuzzlePoint & Click