How much revenue did Hidden Folks make?

$1.4M–$3.6M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Hidden Folks sell?

Q: How many copies did Hidden Folks sell?

328k to 534k copies, based on its 10k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 328k–534k; $1.4M–$3.6M after Steam's cut $2.5M–$5.6M before the cut; from 10k reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Hidden Folks out and predicted the genre from its 8 similar games. Every figure here, including Hidden Folks's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 287k–539k

best case 1.7M (Machinarium)

Games like Hidden Folks

The middle of these games

≈ 287k–539k copies

≈ $527k–$1.2M after Steam's cut

from ~8k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

All 8 of your similar games are hits.

Best case: Machinarium at ≈ 1.3M–2.1M copies, ≈ $7.2M–$19.4M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 921 reviews in their first month; the spread ran 321 to 1k.

The genre you'd be entering

Your set: Your set clusters on Puzzle (7 of 8) and Point & Click (4 of 8).
The winners: Winners here lead with Puzzle, priced around $17. The breakout hits carry 2D + Logic + Robots; a typical game here doesn't.
The era: The games you compared span 2009 to 2024, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
A Little to the Left 2022	Est. copies ≈ 471k–765k 2.2x vs typical SteamSpy 200k–500k	Est. revenue $1.9M–$5.2M after Steam's cut $3.5M–$8.0M before the cut	$14.99	19k reviews Very Positive	PuzzleRelaxing
Machinarium 2009	Est. copies ≈ 1.3M–2.1M 2.5x vs typical SteamSpy 1M–2M	Est. revenue $7.2M–$19.4M after Steam's cut $13.1M–$29.8M before the cut	$19.99	21k reviews Overwhelmingly Positive	Point & ClickPuzzle
The Tiny Bang Story 2011	Est. copies ≈ 421k–683k SteamSpy 2M–5M	Est. revenue $577k–$1.6M after Steam's cut $1.0M–$2.4M before the cut	$4.99	7k reviews Very Positive	Point & ClickPuzzle
TOEM: A Photo Adventure 2021	Est. copies ≈ 300k–488k SteamSpy 200k–500k	Est. revenue $1.7M–$4.4M after Steam's cut $3.0M–$6.8M before the cut	$19.99	12k reviews Overwhelmingly Positive	CozyWholesome
Minami Lane 2024	Est. copies ≈ 166k–270k SteamSpy 200k–500k	Est. revenue $228k–$612k after Steam's cut $414k–$942k before the cut	$4.99	7k reviews Overwhelmingly Positive	CuteCasual
Behind the Frame: The Finest Scenery 2021	Est. copies ≈ 191k–311k SteamSpy 200k–500k	Est. revenue $683k–$1.8M after Steam's cut $1.2M–$2.8M before the cut	$12.99	8k reviews Very Positive	AtmosphericSingleplayer
Rusty Lake: Roots 2016	Est. copies ≈ 381k–620k SteamSpy 200k–500k	Est. revenue $418k–$1.1M after Steam's cut $761k–$1.7M before the cut	$3.99	9k reviews Overwhelmingly Positive	PuzzlePoint & Click
Rusty Lake Hotel 2016	Est. copies ≈ 441k–716k SteamSpy 500k–1M	Est. revenue $241k–$649k after Steam's cut $439k–$998k before the cut	$1.99	11k reviews Overwhelmingly Positive	PuzzlePoint & Click