How much revenue did Bendy and the Ink Machine make?

$7.0M–$18.9M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Bendy and the Ink Machine sell?

Q: How many copies did Bendy and the Ink Machine sell?

1.3M to 2.1M copies, based on its 37k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.3M–2.1M; $7.0M–$18.9M after Steam's cut $12.8M–$29.1M before Steam's cut; from 37k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Bendy and the Ink Machine and predicted how it would do from its 8 similar games. Every figure here, including Bendy and the Ink Machine's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2.6M–4.6M

best case 4.6M (MiSide)

Games like Bendy and the Ink Machine

A typical game among these

≈ 2.6M–4.6M copies

≈ $4.4M–$33.2M after Steam's cut

from ~108k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: MiSide at ≈ 3.5M–5.8M copies, ≈ $14.6M–$39.2M after Steam's cut.

What their first month looked like

About half the games that made it here had over 4k reviews in their first month; the range was 392 to 64k.

The genre you'd be entering

These games: The similar games share Horror (8 of 8) and Survival Horror (6 of 8).
The winners: Winners here lead with Psychological Horror + Story Rich, priced around $15.
When they shipped: The similar games span 2015 to 2024, and 2 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M SteamSpy 5M–10M	Est. revenue Free	Free	143k reviews Very Positive	HorrorFree to Play
MiSide 2024	Est. copies ≈ 3.5M–5.8M SteamSpy 1M–2M	Est. revenue $14.6M–$39.2M after Steam's cut $26.5M–$60.4M before Steam's cut	$14.99	143k reviews Overwhelmingly Positive	Psychological HorrorCute
DEVOUR 2021	Est. copies ≈ 2.2M–3.6M SteamSpy 2M–5M	Est. revenue $6.0M–$16.2M after Steam's cut $11.0M–$24.9M before Steam's cut	$9.99	88k reviews Very Positive	HorrorOnline Co-Op
Resident Evil 7 Biohazard 2017	Est. copies ≈ 4.4M–7.1M SteamSpy 2M–5M	Est. revenue $24.1M–$64.9M after Steam's cut $43.9M–$99.9M before Steam's cut	$19.99	128k reviews Overwhelmingly Positive	Horror Survival Horror
Inside the Backrooms 2022	Est. copies ≈ 1.2M–1.9M SteamSpy 1M–2M	Est. revenue $2.2M–$6.0M after Steam's cut $4.1M–$9.2M before Steam's cut	$6.99	47k reviews Mostly Positive	HorrorMultiplayer
Buckshot Roulette 2024	Est. copies ≈ 3.1M–5.1M SteamSpy 2M–5M	Est. revenue $2.6M–$6.9M after Steam's cut $4.7M–$10.7M before Steam's cut	$2.99	127k reviews Overwhelmingly Positive	MultiplayerDark
SOMA 2015	Est. copies ≈ 2.6M–4.2M SteamSpy 2M–5M	Est. revenue $21.4M–$57.4M after Steam's cut $38.8M–$88.3M before Steam's cut	$29.99	53k reviews Overwhelmingly Positive	Horror Psychological Horror
Pacify 2019	Est. copies ≈ 1.2M–2.0M SteamSpy 2M–5M	Est. revenue $1.7M–$4.5M after Steam's cut $3.1M–$7.0M before Steam's cut	$4.99	43k reviews Very Positive	HorrorOnline Co-Op