How much revenue did Bendy and the Ink Machine make?

$7.0M–$18.8M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Bendy and the Ink Machine sell?

Q: How many copies did Bendy and the Ink Machine sell?

1.3M to 2.1M copies, based on its 37k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 1.3M–2.1M; $7.0M–$18.8M after Steam's cut $12.7M–$28.9M before the cut; from 37k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Bendy and the Ink Machine out and predicted the genre from its 8 similar games. Every figure here, including Bendy and the Ink Machine's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 3.1M–4.6M

best case 4.6M (Poppy Playtime)

Games like Bendy and the Ink Machine

The middle of these games

≈ 3.1M–4.6M copies

≈ $6.3M–$36.0M after Steam's cut

from ~126k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

7 of your 8 similar games are hits.

Best case: Poppy Playtime at ≈ 3.5M–5.7M copies.

What it took to get here

About half the games that made it here had over 4k reviews in their first month; the spread ran 392 to 64k.

The genre you'd be entering

Your set: Your set clusters on Horror (8 of 8) and Survival Horror (6 of 8).
The winners: Winners here lead with Horror + Puzzle.
The era: The games you compared span 2015 to 2024, and 2 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 61 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M SteamSpy 5M–10M	Est. revenue Free	Free	142k reviews Very Positive	HorrorFree to Play
MiSide 2024	Est. copies ≈ 3.5M–5.7M SteamSpy 1M–2M	Est. revenue $14.5M–$39.1M after Steam's cut $26.4M–$60.1M before the cut	$14.99	142k reviews Overwhelmingly Positive	Psychological HorrorCute
DEVOUR 2021	Est. copies ≈ 2.2M–3.6M SteamSpy 2M–5M	Est. revenue $6.0M–$16.1M after Steam's cut $10.9M–$24.8M before the cut	$9.99	88k reviews Very Positive	HorrorOnline Co-Op
Resident Evil 7 Biohazard 2017	Est. copies ≈ 4.4M–7.1M SteamSpy 2M–5M	Est. revenue $23.9M–$64.4M after Steam's cut $43.5M–$99.0M before the cut	$19.99	127k reviews Overwhelmingly Positive	Horror Survival Horror
Inside the Backrooms 2022	Est. copies ≈ 1.2M–1.9M SteamSpy 1M–2M	Est. revenue $2.2M–$6.0M after Steam's cut $4.1M–$9.2M before the cut	$6.99	47k reviews Mostly Positive	HorrorMultiplayer
Buckshot Roulette 2024	Est. copies ≈ 3.1M–5.1M SteamSpy 2M–5M	Est. revenue $2.6M–$6.9M after Steam's cut $4.7M–$10.6M before the cut	$2.99	126k reviews Overwhelmingly Positive	MultiplayerDark
SOMA 2015	Est. copies ≈ 2.6M–4.2M SteamSpy 2M–5M	Est. revenue $21.2M–$57.0M after Steam's cut $38.5M–$87.7M before the cut	$29.99	53k reviews Overwhelmingly Positive	Horror Psychological Horror
Pacify 2019	Est. copies ≈ 0 too small to compare SteamSpy 2M–5M	Est. revenue $0 after Steam's cut $0 before the cut	$4.99	0 reviews No user reviews	HorrorOnline Co-Op