How much revenue did I Can't Believe It's Not Gambling make?

$16k–$42k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did I Can't Believe It's Not Gambling sell?

Q: How many copies did I Can't Believe It's Not Gambling sell?

57k to 93k copies, based on its 2k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 57k–93k; $16k–$42k after Steam's cut $28k–$65k before the cut; from 2k reviews (Very Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left I Can't Believe It's Not Gambling out and predicted the genre from its 8 similar games. Every figure here, including I Can't Believe It's Not Gambling's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 50k–1.1M

best case 21.3M (Borderlands 2)

The Comedy genre

6 of your 8 similar games are hits. A healthy genre for a game like yours.

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

A typical game

≈ 50k–1.1M copies

≈ $45k–$12.3M after Steam's cut

from ~5k reviews

Best case

≈ 16.2M–26.3M copies

Borderlands 2 · ≈ $89.1M–$239.5M after Steam's cut

The genre you'd be entering

Your set: Your set clusters on Comedy (4 of 8) and Satire (4 of 8).
The winners: Winners here lead with Loot + Shooter, priced around $20.
The era: The games you compared span 2012 to 2022, a genre with a long track record.

Copies and revenue are rough lifetime estimates from the review count.

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Borderlands: The Pre-Sequel 2014	Est. copies ≈ 2.2M–3.6M 9.5x vs typical SteamSpy 2M–5M	Est. revenue $24.7M–$66.3M after Steam's cut $44.8M–$102.0M before the cut	$39.99	43k reviews Mostly Positive	Looter ShooterCo-op
DLC Quest 2013	Est. copies ≈ 324k–526k SteamSpy 200k–500k	Est. revenue $266k–$716k after Steam's cut $484k–$1.1M before the cut	$2.99	6k reviews Very Positive	PlatformerIndie
Loot Box Quest 2017	Est. copies ≈ 17k–27k SteamSpy 50k–100k	Est. revenue $4k–$12k after Steam's cut $8k–$19k before the cut	$0.99	480 reviews Very Positive	CasualClicker
WHAT THE GOLF? 2020	Est. copies ≈ 126k–204k SteamSpy 200k–500k	Est. revenue $690k–$1.9M after Steam's cut $1.3M–$2.9M before the cut	$19.99	5k reviews Very Positive	MemesComedy
Borderlands 2 2012	Est. copies ≈ 16.2M–26.3M 69x vs typical SteamSpy 10M–20M	Est. revenue $89.1M–$239.5M after Steam's cut $162.0M–$368.5M before the cut	$19.99	312k reviews Very Positive	LootShooter
I Can't Believe It's Not Gambling 2(K) 2019	Est. copies ≈ 2k–4k SteamSpy 20k–50k	Est. revenue $1k–$3k after Steam's cut $2k–$5k before the cut	$1.99	78 reviews Mixed	CollectathonLoot
Sir Whoopass™: Immortal Death 2022	Est. copies ≈ 46k–74k SteamSpy 50k–100k	Est. revenue $213k–$573k after Steam's cut $388k–$882k before the cut	$16.99	2k reviews Very Positive	RPGAction RPG
Kandidatos 2020	Est. copies ≈ 114k–186k SteamSpy 200k–500k	Est. revenue $31k–$84k after Steam's cut $57k–$129k before the cut	$0.99	4k reviews Very Positive	FightingPolitical