Sign in
wishvane

How many copies did Twelve Minutes sell?

Estimated copies sold
≈ 201k–327k
$1.4M–$3.7M after Steam's cut $2.5M–$5.7M before Steam's cut
from 8k reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Twelve Minutes and predicted how it would do from its 8 similar games. Every figure here, including Twelve Minutes's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 4.0M–5.8M
best case 5.8M (Stray)
Games like Twelve Minutes

A typical game among these

≈ 4.0M–5.8M copies

≈ $39.4M–$42.2M after Steam's cut

from ~104k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Stray at ≈ 4.4M–7.2M copies, ≈ $36.6M–$98.3M after Steam's cut.

What their first month looked like
About half the games that made it here had over 5k reviews in their first month; the range was 4k to 69k.
The genre you'd be entering
These games
The similar games share Story Rich (6 of 8) and Exploration (4 of 8).
The winners
Winners here lead with Cats + Cyberpunk, priced around $30.
When they shipped
The similar games span 2014 to 2022, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Everlasting Summer
2014
Est. copies
≈ 4.4M–7.1M
SteamSpy 500k–1M
Est. revenue
Free
Free
78k reviews
Very Positive
Stray
2022
Est. copies
≈ 4.4M–7.2M
1.7x vs typical
SteamSpy 5M–10M
Est. revenue
$36.6M–$98.3M after Steam's cut $66.5M–$151.3M before Steam's cut
$29.99
179k reviews
Overwhelmingly Positive
CatsAdventure
Outer Wilds
2020
Est. copies
≈ 2.7M–4.4M
SteamSpy 1M–2M
Est. revenue
$18.5M–$49.7M after Steam's cut $33.6M–$76.4M before Steam's cut
$24.99
108k reviews
Overwhelmingly Positive
ExplorationSpace
Life is Strange - Episode 1
2015
Est. copies
≈ 8.6M–14.0M
1.7x vs typical
SteamSpy 5M–10M
Est. revenue
Free
Free
176k reviews
Overwhelmingly Positive
Story RichChoices Matter
INSIDE
2016
Est. copies
≈ 3.2M–5.2M
SteamSpy 2M–5M
Est. revenue
$21.8M–$58.7M after Steam's cut $39.7M–$90.3M before Steam's cut
$24.99
76k reviews
Overwhelmingly Positive
2.5DPuzzle-Platformer
Firewatch
2016
Est. copies
≈ 4.2M–6.8M
SteamSpy 2M–5M
Est. revenue
$22.9M–$61.5M after Steam's cut $41.6M–$94.6M before Steam's cut
$19.99
100k reviews
Very Positive
AdventureAtmospheric
Poppy Playtime
2021
Est. copies
≈ 3.5M–5.7M
SteamSpy 5M–10M
Est. revenue
Free
Free
143k reviews
Very Positive
HorrorFree to Play
SOMA
2015
Est. copies
≈ 2.6M–4.2M
SteamSpy 2M–5M
Est. revenue
$21.4M–$57.4M after Steam's cut $38.8M–$88.3M before Steam's cut
$29.99
53k reviews
Overwhelmingly Positive

Sizing up your own game? See how many copies games in its genre usually sell before you build it.