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How many copies did The Medium sell?

Estimated copies sold
≈ 256k–416k
$3.5M–$9.5M after Steam's cut $6.4M–$14.6M before Steam's cut
from 10k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Medium and predicted how it would do from its 8 similar games. Every figure here, including The Medium's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 3.8M–5.2M
best case 99.7M (Tom Clancy's Rainbow Six Siege)
Games like The Medium

A typical game among these

≈ 3.8M–5.2M copies

≈ $20.5M–$70.8M after Steam's cut

from ~111k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is First-Person (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Tom Clancy's Rainbow Six Siege at ≈ 76.0M–123.4M copies. It is a breakout hit, far above a typical game.

The genre you'd be entering
These games
The similar games share First-Person (4 of 8) and Horror (3 of 8).
The winners
Winners here lead with FPS + Tactical, priced around $5. The breakout hits carry PvP + Multiplayer + Tactical; a typical game here doesn't.
When they shipped
The similar games span 2014 to 2020, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 70 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Tom Clancy's Rainbow Six Siege
2015
Est. copies
≈ 76.0M–123.4M
14x vs typical
SteamSpy 20M–50M
Est. revenue
Free
Free
1.6M reviews
Very Positive
FPSPvP
Little Nightmares
2017
Est. copies
≈ 4.0M–6.5M
SteamSpy 5M–10M
Est. revenue
$22.1M–$59.3M after Steam's cut $40.1M–$91.3M before Steam's cut
$19.99
117k reviews
Very Positive
HorrorAtmospheric
Muse Dash
2019
Est. copies
≈ 3.5M–5.7M
SteamSpy 2M–5M
Est. revenue
$2.9M–$7.8M after Steam's cut $5.3M–$12.0M before Steam's cut
$2.99
122k reviews
Very Positive
MusicRhythm
Slime Rancher
2017
Est. copies
≈ 5.4M–8.8M
SteamSpy 2M–5M
Est. revenue
$29.8M–$80.2M after Steam's cut $54.2M–$123.4M before Steam's cut
$19.99
158k reviews
Overwhelmingly Positive
CuteExploration
Wallpaper Engine
2018
Est. copies
≈ 31.0M–50.3M
9.2x vs typical
SteamSpy 20M–50M
Est. revenue
$42.5M–$114.3M after Steam's cut $77.3M–$175.9M before Steam's cut
$4.99
1.0M reviews
Overwhelmingly Positive
MatureUtilities
Alien: Isolation
2014
Est. copies
≈ 3.8M–6.1M
SteamSpy 2M–5M
Est. revenue
$41.3M–$110.9M after Steam's cut $75.0M–$170.6M before Steam's cut
$39.99
67k reviews
Very Positive
Half-Life: Alyx
2020
Est. copies
≈ 2.6M–4.3M
SteamSpy 2M–5M
Est. revenue
$43.2M–$116.1M after Steam's cut $78.5M–$178.5M before Steam's cut
$59.99
106k reviews
Overwhelmingly Positive
VRFPS
OneShot
2016
Est. copies
≈ 2.7M–4.4M
SteamSpy 1M–2M
Est. revenue
$7.5M–$20.1M after Steam's cut $13.6M–$30.9M before Steam's cut
$9.99
65k reviews
Overwhelmingly Positive
Story RichPixel Graphics

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