How much revenue did Matsuro Palette make?

$37k–$100k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Matsuro Palette sell?

Q: How many copies did Matsuro Palette sell?

14k to 22k copies, based on its 545 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 14k–22k; $37k–$100k after Steam's cut $68k–$154k before Steam's cut; from 545 reviews (Overwhelmingly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Matsuro Palette and predicted how it would do from its 8 similar games. Every figure here, including Matsuro Palette's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.6M–4.8M

best case 27.4M (Phasmophobia)

Games like Matsuro Palette

A typical game among these

≈ 1.6M–4.8M copies

≈ $4.5M–$25.8M after Steam's cut

from ~60k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Phasmophobia at ≈ 20.9M–33.9M copies, ≈ $114.8M–$308.5M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like

About half the games that made it here had over 9k reviews in their first month; the range was 392 to 55k.

The genre you'd be entering

These games: The similar games share Horror (7 of 8) and Co-op (4 of 8).
The winners: Winners here lead with Horror + Psychological Horror, priced around $20. The breakout hits carry Supernatural + VR + Online Co-Op; a typical game here doesn't.
When they shipped: The similar games span 2012 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Phasmophobia 2020	Est. copies ≈ 20.9M–33.9M 14x vs typical SteamSpy 10M–20M	Est. revenue $114.8M–$308.5M after Steam's cut $208.6M–$474.7M before Steam's cut	$19.99	842k reviews Very Positive	HorrorOnline Co-Op
Content Warning 2024	Est. copies ≈ 4.1M–6.6M 2.7x vs typical SteamSpy 5M–10M	Est. revenue $8.9M–$24.0M after Steam's cut $16.2M–$36.9M before Steam's cut	$7.99	164k reviews Very Positive	Online Co-OpHorror
Outer Wilds 2020	Est. copies ≈ 2.7M–4.4M 1.8x vs typical SteamSpy 1M–2M	Est. revenue $18.5M–$49.7M after Steam's cut $33.6M–$76.4M before Steam's cut	$24.99	108k reviews Overwhelmingly Positive	ExplorationSpace
Alan Wake 2012	Est. copies ≈ 3.8M–6.2M SteamSpy 2M–5M	Est. revenue $15.7M–$42.1M after Steam's cut $28.5M–$64.7M before Steam's cut	$14.99	60k reviews Very Positive	ActionHorror
Pacify 2019	Est. copies ≈ 1.2M–2.0M SteamSpy 2M–5M	Est. revenue $1.7M–$4.5M after Steam's cut $3.1M–$7.0M before Steam's cut	$4.99	43k reviews Very Positive	HorrorOnline Co-Op
Inside the Backrooms 2022	Est. copies ≈ 1.2M–1.9M SteamSpy 1M–2M	Est. revenue $2.2M–$6.0M after Steam's cut $4.1M–$9.2M before Steam's cut	$6.99	47k reviews Mostly Positive	HorrorMultiplayer
Firework 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 500k–1M	Est. revenue $3.0M–$8.1M after Steam's cut $5.5M–$12.5M before Steam's cut	$9.99	44k reviews Overwhelmingly Positive	HorrorIndie
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M 2.4x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	143k reviews Very Positive	HorrorFree to Play