How much revenue did Matsuro Palette make?

$36k–$98k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Matsuro Palette sell?

Q: How many copies did Matsuro Palette sell?

13k to 22k copies, based on its 534 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 13k–22k; $36k–$98k after Steam's cut $66k–$150k before the cut; from 534 reviews (Overwhelmingly Positive)

A labeled estimate from the public review count (adjusted for release year), not exact sales. Owner data cross-checked with SteamSpy.

Does this actually work?

We left Matsuro Palette out and predicted the genre from its 8 similar games. Every figure here, including Matsuro Palette's, is estimated from Steam reviews, not self-reported sales.

Copies, estimated from reviews

typical (middle half) 2.0M–4.9M

best case 27.3M (Phasmophobia)

Games like Matsuro Palette

The middle of these games

≈ 2.0M–4.9M copies

≈ $5.6M–$28.6M after Steam's cut

from ~84k reviews

Only the top fifth of 2019’s Steam releases earned about $34k gross, so plan for that or less.

7 of your 8 similar games are hits.

Best case: Phasmophobia at ≈ 20.8M–33.8M copies, ≈ $114.4M–$307.5M after Steam's cut. A breakout hit, far above a typical game.

What it took to get here

About half the games that made it here had over 9k reviews in their first month; the spread ran 392 to 55k.

The genre you'd be entering

Your set: Your set clusters on Horror (7 of 8) and Co-op (4 of 8).
The winners: Winners here lead with Horror + Psychological Horror, priced around $20. The breakout hits carry Supernatural + VR + Online Co-Op; a typical game here doesn't.
The era: The games you compared span 2012 to 2024, and 1 of your 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Phasmophobia 2020	Est. copies ≈ 20.8M–33.8M 10x vs typical SteamSpy 10M–20M	Est. revenue $114.4M–$307.5M after Steam's cut $207.9M–$473.1M before the cut	$19.99	839k reviews Very Positive	HorrorOnline Co-Op
Content Warning 2024	Est. copies ≈ 4.0M–6.6M 2.0x vs typical SteamSpy 5M–10M	Est. revenue $8.9M–$23.9M after Steam's cut $16.2M–$36.8M before the cut	$7.99	163k reviews Very Positive	Online Co-OpHorror
Outer Wilds 2020	Est. copies ≈ 2.7M–4.3M SteamSpy 1M–2M	Est. revenue $18.3M–$49.2M after Steam's cut $33.3M–$75.7M before the cut	$24.99	107k reviews Overwhelmingly Positive	ExplorationSpace
Alan Wake 2012	Est. copies ≈ 3.8M–6.1M SteamSpy 2M–5M	Est. revenue $15.5M–$41.7M after Steam's cut $28.2M–$64.2M before the cut	$14.99	60k reviews Very Positive	ActionHorror
Pacify 2019	Est. copies ≈ 0 too small to compare SteamSpy 2M–5M	Est. revenue $0 after Steam's cut $0 before the cut	$4.99	0 reviews No user reviews	HorrorOnline Co-Op
Inside the Backrooms 2022	Est. copies ≈ 1.2M–1.9M SteamSpy 1M–2M	Est. revenue $2.2M–$6.0M after Steam's cut $4.1M–$9.2M before the cut	$6.99	47k reviews Mostly Positive	HorrorMultiplayer
Firework 2021	Est. copies ≈ 1.1M–1.8M SteamSpy 500k–1M	Est. revenue $3.0M–$8.1M after Steam's cut $5.5M–$12.5M before the cut	$9.99	44k reviews Overwhelmingly Positive	HorrorIndie
Poppy Playtime 2021	Est. copies ≈ 3.5M–5.7M 1.7x vs typical SteamSpy 5M–10M	Est. revenue Free	Free	142k reviews Very Positive	HorrorFree to Play