How much revenue did They Always Run make?

$67k–$179k after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did They Always Run sell?

Q: How many copies did They Always Run sell?

24k to 39k copies, based on its 977 Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 24k–39k; $67k–$179k after Steam's cut $121k–$275k before Steam's cut; from 977 reviews (Mostly Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid They Always Run and predicted how it would do from its 8 similar games. Every figure here, including They Always Run's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 21.4M–38.1M

best case 37.9M (HELLDIVERS™ 2)

Games like They Always Run

A typical game among these

≈ 21.4M–38.1M copies

≈ $145.1M–$572.7M after Steam's cut

from ~587k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Co-op (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: HELLDIVERS™ 2 at ≈ 28.9M–46.9M copies, ≈ $317.6M–$854.0M after Steam's cut.

What their first month looked like

About half the games that made it here had over 146k reviews in their first month; the range was 35k to 326k.

The genre you'd be entering

These games: The similar games share Co-op (4 of 8) and Exploration (3 of 8).
The winners: Winners here lead with Third-Person Shooter + Shooter, priced around $40.
When they shipped: The similar games span 2011 to 2024, and 1 of the 8 shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Deep Rock Galactic 2020	Est. copies ≈ 9.4M–15.3M SteamSpy 5M–10M	Est. revenue $77.8M–$209.2M after Steam's cut $141.5M–$321.9M before Steam's cut	$29.99	380k reviews Overwhelmingly Positive	DwarfCo-op
Destiny 2 2019	Est. copies ≈ 19.1M–31.0M SteamSpy 20M–50M	Est. revenue Free	Free	663k reviews Mostly Positive	Free to PlayOpen World
HELLDIVERS™ 2 2024	Est. copies ≈ 28.9M–46.9M 2.0x vs typical SteamSpy 20M–50M	Est. revenue $317.6M–$854.0M after Steam's cut $577.5M–$1313.8M before Steam's cut	$39.99	1.2M reviews Mostly Positive	Online Co-OpPvE
Portal 2 2011	Est. copies ≈ 29.5M–48.0M SteamSpy 5M–10M	Est. revenue $81.1M–$218.1M after Steam's cut $147.5M–$335.6M before Steam's cut	$9.99	467k reviews Overwhelmingly Positive	Platformer Puzzle
Warframe 2013	Est. copies ≈ 42.9M–69.7M SteamSpy 20M–50M	Est. revenue Free	Free	678k reviews Very Positive	Free to PlayAction RPG
Cyberpunk 2077 2020	Est. copies ≈ 24.4M–39.6M 1.7x vs typical SteamSpy 20M–50M	Est. revenue $402.0M–$1080.8M after Steam's cut $730.9M–$1662.7M before Steam's cut	$59.99	983k reviews Very Positive	CyberpunkOpen World
No Man's Sky 2016	Est. copies ≈ 17.5M–28.5M SteamSpy 5M–10M	Est. revenue $289.3M–$777.8M after Steam's cut $526.0M–$1196.6M before Steam's cut	$59.99	422k reviews Very Positive	Open WorldOpen World Survival Craft
Lethal Company 2023	Est. copies ≈ 12.7M–20.6M SteamSpy 10M–20M	Est. revenue $34.8M–$93.6M after Steam's cut $63.3M–$144.0M before Steam's cut	$9.99	511k reviews Overwhelmingly Positive	Online Co-OpHorror