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How many copies did The Stanley Parable: Ultra Deluxe sell?

Estimated copies sold
≈ 898k–1.5M
$6.2M–$16.6M after Steam's cut $11.2M–$25.5M before Steam's cut
from 36k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid The Stanley Parable: Ultra Deluxe and predicted how it would do from its 8 similar games. Every figure here, including The Stanley Parable: Ultra Deluxe's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 1.2M–2.9M
best case 22.0M (Undertale)
Games like The Stanley Parable: Ultra Deluxe

A typical game among these

≈ 1.2M–2.9M copies

≈ $7.8M–$17.0M after Steam's cut

from ~46k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Choices Matter (4 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Undertale at ≈ 16.8M–27.2M copies, ≈ $46.0M–$123.8M after Steam's cut. It is a breakout hit, far above a typical game.

What their first month looked like
About half the games that made it here had over 5k reviews in their first month; the range was 2k to 27k.
The genre you'd be entering
These games
The similar games share Choices Matter (4 of 8) and First-Person (4 of 8).
The winners
Winners here lead with Story Rich + Choices Matter, priced around $10. The breakout hits carry Pixel Graphics + RPG + Great Soundtrack; a typical game here doesn't.
When they shipped
The similar games span 2013 to 2023, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Everlasting Summer
2014
Est. copies
≈ 4.4M–7.1M
1.7x vs typical
SteamSpy 500k–1M
Est. revenue
Free
Free
78k reviews
Very Positive
Love Is All Around
2023
Est. copies
≈ 1.1M–1.8M
SteamSpy 1M–2M
Est. revenue
$3.1M–$8.4M after Steam's cut $5.7M–$12.9M before Steam's cut
$9.99
46k reviews
Very Positive
Dating SimSexual Content
Senren*Banka
2020
Est. copies
≈ 923k–1.5M
SteamSpy 500k–1M
Est. revenue
$8.9M–$23.9M after Steam's cut $16.2M–$36.7M before Steam's cut
$34.99
37k reviews
Overwhelmingly Positive
The Henry Stickmin Collection
2020
Est. copies
≈ 1.5M–2.4M
SteamSpy 1M–2M
Est. revenue
$6.1M–$16.4M after Steam's cut $11.1M–$25.3M before Steam's cut
$14.99
60k reviews
Overwhelmingly Positive
FunnyMultiple Endings
Undertale
2015
Est. copies
≈ 16.8M–27.2M
7.5x vs typical
SteamSpy 5M–10M
Est. revenue
$46.0M–$123.8M after Steam's cut $83.7M–$190.4M before Steam's cut
$9.99
343k reviews
Overwhelmingly Positive
Great SoundtrackStory Rich
Tropico 6
2019
Est. copies
≈ 851k–1.4M
SteamSpy 1M–2M
Est. revenue
$9.4M–$25.2M after Steam's cut $17.0M–$38.7M before Steam's cut
$39.99
30k reviews
Very Positive
City BuilderStrategy
The Stanley Parable
2013
Est. copies
≈ 2.9M–4.7M
SteamSpy 2M–5M
Est. revenue
$11.9M–$32.1M after Steam's cut $21.7M–$49.4M before Steam's cut
$14.99
46k reviews
Very Positive
ComedyNarration
Road 96 🛣️
2021
Est. copies
≈ 653k–1.1M
SteamSpy 500k–1M
Est. revenue
$3.6M–$9.6M after Steam's cut $6.5M–$14.8M before Steam's cut
$19.96
26k reviews
Very Positive
First-PersonColorful

Sizing up your own game? See how many copies games in its genre usually sell before you build it.