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How many copies did Balloons sell?

Estimated copies sold
≈ 25–40
$34–$91 after Steam's cut $62–$140 before Steam's cut
from 1 review (1 user reviews)
Only 1 review so far, so that range swings on one or two people. Read it as a hint, not a measurement.

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Balloons and predicted how it would do from its 8 similar games. Every figure here, including Balloons's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 2k–6k
best case 27k (Death Roads: Tournament)
Games like Balloons

A typical game among these

≈ 2k–6k copies

≈ $21k–$71k after Steam's cut

from ~102 reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

None of the 8 similar games are hits.

Best case: Death Roads: Tournament at ≈ 21k–34k copies, ≈ $86k–$231k after Steam's cut.

What their first month looked like
About half the games that made it here had over 24 reviews in their first month; the range was 11 to 403.
Games with under about 100 reviews in month one almost never recover.
The genre you'd be entering
These games
The similar games share Rogue-lite (8 of 8) and Combat Racing (7 of 8).
The winners
Winners here lead with Turn-Based Combat + Roguelike Deckbuilder, priced around $15.
When they shipped
Only 3 of the 8 similar games shipped in the last two years. That says more about which games were found than about the market.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate of about 31, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

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Sizing up your own game? See how many copies games in its genre usually sell before you build it.