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How many copies did Donut County sell?

Estimated copies sold
≈ 370k–601k
$1.3M–$3.6M after Steam's cut $2.4M–$5.5M before Steam's cut
from 12k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Donut County and predicted how it would do from its 8 similar games. Every figure here, including Donut County's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 9.5M–22.0M
best case 57.1M (Stardew Valley)
Games like Donut County

A typical game among these

≈ 9.5M–22.0M copies

≈ $42.9M–$83.6M after Steam's cut

from ~312k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

No genre covers most of these similar games. The closest is Anime (2 of 8), so its genre is hard to place.

Of the 416 indie games that passed 1,000 reviews in 2022, 11.8% were novel genre mixes and 88.2% stuck to an established genre. Published indie market research.

Best case: Stardew Valley at ≈ 43.5M–70.7M copies, ≈ $179.4M–$482.4M after Steam's cut.

The genre you'd be entering
These games
The similar games share Anime (2 of 8) and First-Person (2 of 8).
The winners
Winners here lead with Farming Sim + Life Sim, priced around $15.
When they shipped
The similar games span 2009 to 2021, and none of them shipped in the last two years.
How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

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SteamSpy 2M–5M
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CuteExploration
Doki Doki Literature Club!
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3.3x vs typical
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MatureUtilities
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MultiplayerParty Game
Totally Accurate Battle Simulator
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SandboxSimulation
Stardew Valley
2016
Est. copies
≈ 43.5M–70.7M
3.4x vs typical
SteamSpy 20M–50M
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$179.4M–$482.4M after Steam's cut $326.2M–$742.1M before Steam's cut
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≈ 9.9M–16.1M
SteamSpy 2M–5M
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SteamSpy 2M–5M
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$46.3M–$124.5M after Steam's cut $84.2M–$191.5M before Steam's cut
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Overwhelmingly Positive
Tower DefenseStrategy

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