How much revenue did Borderlands Game of the Year make?

$6.5M–$17.5M after Steam's roughly 30% cut, derived from the copies estimate and its price.

How many copies did Borderlands Game of the Year sell?

Q: How many copies did Borderlands Game of the Year sell?

791k to 1.3M copies, based on its 32k Steam reviews. This is a labeled estimate from the review count, not exact sales.

Estimated copies sold: ≈ 791k–1.3M; $6.5M–$17.5M after Steam's cut $11.9M–$27.0M before Steam's cut; from 32k reviews (Very Positive)

Copies are estimated from the public review count, adjusted for release year, and cross-checked against SteamSpy's own estimate.

Did the prediction match what actually happened?

We hid Borderlands Game of the Year and predicted how it would do from its 8 similar games. Every figure here, including Borderlands Game of the Year's, is estimated from Steam reviews.

Copies, estimated from reviews

typical (middle half) 10.6M–33.4M

best case 56.3M (Warframe)

Games like Borderlands Game of the Year

A typical game among these

≈ 10.6M–33.4M copies

≈ $143.5M–$216.1M after Steam's cut

from ~473k reviews

Only the top fifth of 2019's Steam releases earned $34k or more before Steam's cut, so plan for that or less.

All 8 of the similar games are hits.

Best case: Warframe at ≈ 42.9M–69.7M copies.

What their first month looked like

About half the games that made it here had over 40k reviews in their first month; the range was 24k to 63k.

The genre you'd be entering

These games: The similar games share Co-op (6 of 8) and FPS (6 of 8).
The winners: Winners here lead with Action RPG + Looter Shooter.
When they shipped: The similar games span 2012 to 2021, and none of them shipped in the last two years.

How these numbers were worked out

A hit here: 1,000+ reviews, roughly $150k+ before Steam's cut (a standard indie benchmark).

Copies come from each game's reviews times a sales-per-review rate that falls with release age, from about 31 for the most recent game here to about 79 for the oldest, then widened into a range; revenue rides on that estimate times price. Source: GameDiscoverCo (2020) and VG Insights (2021).

Similar games

Game	Est. copies	Est. revenue	Price	Reviews	Tags
Unturned 2017	Est. copies ≈ 19.4M–31.6M SteamSpy 50M–100M	Est. revenue Free	Free	565k reviews Very Positive	Free to PlaySurvival
Deep Rock Galactic 2020	Est. copies ≈ 9.4M–15.3M SteamSpy 5M–10M	Est. revenue $77.8M–$209.2M after Steam's cut $141.5M–$321.9M before Steam's cut	$29.99	380k reviews Overwhelmingly Positive	DwarfCo-op
Destiny 2 2019	Est. copies ≈ 19.1M–31.0M SteamSpy 20M–50M	Est. revenue Free	Free	663k reviews Mostly Positive	Free to PlayOpen World
Gunfire Reborn 2021	Est. copies ≈ 2.6M–4.2M SteamSpy 2M–5M	Est. revenue $14.2M–$38.1M after Steam's cut $25.7M–$58.5M before Steam's cut	$19.99	104k reviews Very Positive	Rogue-lite FPS
Borderlands 3 2020	Est. copies ≈ 4.1M–6.6M SteamSpy 2M–5M	Est. revenue $89.5M–$240.7M after Steam's cut $162.8M–$370.4M before Steam's cut	$79.99	164k reviews Very Positive	RPGLooter Shooter
Borderlands 2 2012	Est. copies ≈ 19.8M–32.1M SteamSpy 10M–20M	Est. revenue $217.3M–$584.2M after Steam's cut $395.1M–$898.8M before Steam's cut	$39.99	313k reviews Very Positive	LootShooter
PAYDAY 2 2013	Est. copies ≈ 42.7M–69.3M SteamSpy 20M–50M	Est. revenue $117.2M–$315.1M after Steam's cut $213.1M–$484.7M before Steam's cut	$9.99	675k reviews Very Positive	Co-opAction
Warframe 2013	Est. copies ≈ 42.9M–69.7M SteamSpy 20M–50M	Est. revenue Free	Free	678k reviews Very Positive	Free to PlayAction RPG